No Lines. No Checkout (No, seriously.)

24 March 2021
Amazon Fresh

Amazon Fresh has just opened in London, the first supermarket without cashiers outside the US. It is an innovative physical store based on “just walk out” technology where shopping is done in 3 steps: enter, fill your bags and exit without going through the cash desks, which do not actually exist. Just scan your dedicated App code when you arrive and leave. The Customer is not obliged to scan or check that all the purchased items have been correctly loaded into the system. Once the shopping is done, the Customer can freely walk out. The bill? The receipt is generated based on the sensors that identify the products you chose, the receipt is sent via by e-mail and the amount is withdrawn directly from the registered account.