Double 11.

11.11.2020 - The day of the Global Shopping Festival in China, also known as Double 11 or Singles' Day, is the most important e-commerce event in the world. In 2009, Double 11 was thought up and registered by the founder of Alibaba, chosen as the date to celebrate people who are single in China. During the day, just like this year 11 days prior to the official date, consumers have the opportunity to purchase products at discounted prices. Over the years, the event has become so important on a global level to the extent that all the main competitors have begun to take part in it. Expectations, on the part of companies, to recover the decline in sales of this last period are high. Just consider that in 2019, Alibaba recorded a total sales volume of 268.4 billion Yuan (approximately Euro 31.18 billion) with an increase of 26% compared to the previous year, registering 10 billion Yuan of sales (Euro 1.27 billion) in just 1 minute and 36 seconds!