NOT ALL HEROES WEAR CAPES

Some of them drink a glass of Brunello di Montalcino
22 May 2020
Some of them drink a glass of Brunello di Montalcino

These are the words of one of the promoters for the presentation of the GAMBEIperSALUTE project: from the combination of auspicious words that are used at the time of the toast in China and Italy. The fundraising project involves the Italian and Chinese wine sector operators for the donation of healthcare materials to Lombardy. For the Italian wine sector, China indeed represents one of the markets with the greatest potential, mostly unexpressed, since China’s share of exports absorbs only 6% of the entire production. This is one of the reasons why Veronafiere is organising the Wine to Asia fair this coming November.